Public perception can be powerfully influenced by an insightful statement from a high-profile executive, or a negative report placed prominently in the press.
This 1-day customized training program accommodates up to 6 individuals, and can focus on an upcoming announcement to the financial community, a press tour, trade show, product roll-out, or other corporate sponsored event.
Skills development focuses on three critical areas:
- Effective Communication Behaviors:
Strengthen natural behaviors that project confidence, enthusiasm, and professionalism. Eliminate nervous or distracting idiosyncrasies.
- Clarification of Key Messages and Quotables:
After applicable listener/reader/viewer analysis, practice messages in various high impact forms. Tag messages with appropriate images, analogies, emotion, quotables, and other memory hooks.
Field difficult questions, respond to challenging assertions, and practice bridging the interview back to key messages non-defensively.
Spokespersons will be able to: handle interviews and conferences confidently, comfortably, and in their own natural style; use interactions skillfully as a means to forward key messages; and influence the way messages are received and reported by communicating them in quotable forms.