Spokesperson Training: Public Relations, Press, and Media
A company is as strong as its perception in the public eye. That perception can be powerfully influenced by an insightful statement from a high-profile executive, or a negative report placed prominently in the press.
This 1-day customized training program accommodates up to 8 individuals, and can focus on an upcoming announcement to the financial community, a press tour, trade show, product roll-out, or other corporate sponsored event. Skills are developed in three critical areas:
- Effective Communication Behaviors: natural behaviors that project confidence, enthusiasm, and professionalism are strengthened, and nervous or distracting idiosyncrasies are eliminated.
- Clarification of Key Messages and Quotables: after applicable listener/reader/viewer analysis, messages are practiced in various high impact forms, and tagged with appropriate images, analogies, emotion, quotables, memory hooks.
- Interaction Management: spokespersons field difficult questions, respond to challenging assertions, and practice bridging the interview back to key messages non-defensively.
Spokespersons will be able to: handle interviews and conferences confidently, comfortably, and in their own natural style; use interactions skillfully as a means to forward key messages; and influence the way messages are received and reported by communicating them in quotable forms.